Jenni Gritters

Jenni Gritters is a mostly-retired journalist and business coach based in central Oregon. She’s been writing about parenting, purchasing and psychology for over a decade, and you can find her work featured in major publications like The Guardian, the new York Times, Forbes, the Wall Street Journal, Consumer Reports, Slate and beyond. Previous to running her own business, she was a staff editor at Wirecutter, covering outdoor gear.

Jenni is also the co-founder of a boutique content agency called the Riverwoods Media Group. As a coach, she works with small business owners, self-employed creatives and freelancers in search of freedom, flexibility, sustainable success and a more balanced life.

When Jenni isn’t working, you can find her chasing her two kids, ages 2 and 4.5, through the woods in her Central Oregon neighborhood. She loves to practice yoga, garden, bake, read fiction and nap.